A partner of SIM São Paulo, UBC, the Brazilian Union of Composers, is a non-profit association dedicated to promoting the interests of music copyright holders, income distribution and cultural development. Among the numerous activities developed by the entity, the Impulso Project stands out. It is a musical acceleration initiative, open to all members who wish to reach another level in their careers.
UBC has already attended SIM presenting artists who participated in the Impulso Project, created to help artists reach their goals, improve their career management and better understand aspects related to artistic creation, network marketing/communication, sponsorships and partnerships with brands, task organization, copyright and other topics. "SIM is an open window of knowledge, connections and collective learning. In a market where those who work with creation are often solitary entrepreneurs in the self-management of their projects, this annual opportunity to exchange experiences is fundamental and rich," says Marcelo Castello Branco, CEO of UBC.
This year the action will be different, as Vanessa Schutt, New Business Manager at UBC, tells us: "Each year UBC has been participating in different formats, innovating along with the event. Last year we had an incredible show closing UBC's Impulso Project, with the 3 selected artists. This year we will be on the platform answering copyright questions, presenting the Impulso project and we will also participate in a face-to-face meetup taking questions about rights and revenues."
With the advent of the pandemic and the change in the market, a project like Impulso has become even more fundamental, and this year the reach has been expanded: "The pandemic directly impacted the format of the Impulso Project, which this year got its 2.0 version, not only because of the technological part involved through the partnership with fintech company Noodle, but also because of the reach of the public. We have the possibility to impact more artists in each of the three phases of the project. The mentoring team was also boosted and gained even more relevant names. The moment of resumption is the right moment to seek even more knowledge and preparation for the next steps. We understand with Pandemic that not everything can be predicted, but the artist can and should have control of all the stages that involve his musical career. Noodle joined us bringing a very important asset in this edition: financial education", says UBC's communication coordinator, Milla Ventura.
To learn more about the project and UBC's actions, attend the events within the SIM São Paulo programme:
FACE-TO-FACE MEETUP: UBC INVITES ARTISTS, LABELS AND PRODUCERS
2nd December, Thursday, 2pm, Blue Note - Av. Paulista, 2073, Conjunto Nacional, 2nd floor
Mediated by Angela Johansen, manager of the São Paulo branch of UBC, graduated in Law and specialized in Copyright, Intellectual Property, Entertainment and Media Law at Escola Superior de Advocacia da OAB. She has also worked at Folha de S.Paulo and Meio&Mensagem Newspapers, besides having experienced the daily routine of musicians and composers, when she advised music producer Rick Bonadio and Vanessa Schütt, who has been working for 20 years in the area of copyright. The last 11 years in the Brazilian Union of Composers (UBC). She has already worked at the company in the departments of Licensing/Digital, Artistic and Repertoire (A&R), Communication and is now coordinator of New Business.