Eighth edition of SIM São Paulo gains digital format and reinforces national and international participation, with a program with 70 panels and more than 300 artistic presentations from all over the world.
Event becomes part of SIM’s new connection and content platform, comprising a portal with daily news and a social network, SIM Community.
São Paulo International Music Week – SIM São Paulo – is the largest music market in Latin America and, since 2013, has brought together professionals from around the world for five days to discuss trends in the sector, in addition to training and creating opportunities of business. In this edition, SIM expands and becomes a living platform of connection and content throughout the year, of which the event is one of the actions. Launches a daily news portal about the market, in order to design the scenario and its transformations; and a social network, SIM Community, designed to create constant interaction between professionals, artists and music transformers.
The event, which has been taking place for eight years with extensive face-to-face programming in São Paulo, arrives in 2020 in a new format: online and extended for more than 30 days, between November 3 and December 6, further expanding its reach in the national territory and International. With 70 panels, including lectures, debates, workshops and meetups with guests from different countries – who will discuss the current scenario, trends and possible solutions -; and around 300 showcases by artists from around the world, SIM 2020’s agenda is based on the theme “Live Music”, with four pillars: innovation, information, connection and motivation.
To build this program, SIM counts on the collaboration of two Advisory Councils, the national (CCSIM) and the international (iCCSIM), formed by more than 80 reference names from the five continents. Among them are Evandro Fióti, musician, in front of Laboratório Fantasma next to Emicida; Karen Cunha, curator, served for more than 13 years in the public power, coordinated events such as Virada Cultural and Carnaval de Rua de São Paulo; Paula Abreu, responsible for curating the iconic SummerStage and Charlie Parker Jazz Festival (both festivals take place in New York); Pena Schmidt, producer of more than 50 albums and festivals like FreeJazz, in addition to managing the Ibirapuera Auditorium and CCSP, and founding ABMI (Brazilian Independent Music Association); Vanessa Reed, president and CEO of New Music, which supports US music; Ruth Daniel, a researcher, who has implemented more than a hundred cultural programs in places of conflict and areas of economic deprivation around the world; among many other directors of conferences, festivals and professionals from all sectors of the industry.
As happens every year, SIM 2020 will receive registrations from artists and bands from all over Brazil and the world who wish to participate in the official showcases. The novelty is that this year the number of selected candidates rises to 40, instead of 30 (2019). The fair will also once again receive proposals from companies, brands, festivals, organizations, collectives, national and international commissions to compose the collaborative artistic program, one that until last year took place in more than 45 venues in the city of São Paulo. The idea is to present innovative content from various parts of Brazil and the planet, built collectively, stimulating exchanges and exposing new musical trends and brand new artistic movements from around the world. Each artist or event may be broadcast directly from their city, or from SIM São Paulo’s headquarters during the event, always in accordance with the security protocols of each location.
Those interested in participating in showcases should access the portal www.simsaopaulo.com between August 26 and September 27; the call for collaborative programming will be open, at the same address, between August 26 and September 18. Those selected will be announced in early October.
The SIM portal, in turn, will have news about the music market and its transformations, in addition to audiovisual content and interviews with the main agents of the sector, in daily discussions on the paths of production, consumption, distribution and others. The space will be an information facilitator, led by José Antônio Algodoal (ex-MTV; responsible for programs such as Jornal da MTV, Disk MTV, Supernova, MTV na Praia and others) as editor, alongside Katia Abreu, communication coordinator at platform.
SIM Community, a network specially created for professionals from all sectors of the music industry – artists, journalists, producers, creatives, innovators and transformers from all over the world – will connect people, projects, promote dialogues and strengthen the entire post-pandemic market . Access to the community will be through a monthly subscription of R $ 15 or an annual subscription of R $ 165. The official launch of the portal will be on August 24th. SIM Community goes live on September.
The growth of SIM as a platform, given the latest events, is seen as necessary and essential to support and stimulate culture in Brazil. “We are in a moment of social, economic and political fragility, and culture has been suffering these impacts. The pandemic requires the music market to reinvent itself again. Initiatives like SIM provide the exchange of information and the creation of new ideas. From meetings like these we hope that new paths for culture will emerge. The expansion of SIM in the virtual environment was already in the plans, but it needed to be accelerated. And it is a way of proving that music is alive, united and has never been more human and necessary. Digital also provides us with the most intense connection with the international market, a fundamental link for our country at this times of dismantling national culture. But we are used to working in unfavorable environments, so we will come out of this crisis stronger than ever.”, believes Fabiana Batistela, Creator and Director of SIM São Paulo.
In addition to all this news, SIM continues with SIM Transforma, also online, and DATA SIM. SIM Transforma is the nucleus of connection with the periphery of São Paulo, launched in 2015, which promotes monthly activities in partnership with the Factories of Culture (Poiesis) and local collectives, and which provides training and mentoring content for artists and cultural producers communities in the South, North and East of the city. To participate in mentoring, interested parties must wait for the form to be opened on the SIM website; the virtual lectures are open, and take place on Wednesdays on SIM’s Youtube and on the Facebook of the Factories of Culture.
On the other hand, DATA SIM, SIM’s research and data center, promoted in March this year the important study “Impacts of Covid-19 in the Brazilian music market” and restructured to meet urgent demands from the cultural sector and release data weekly from launch of the new platform. (See the research and studies that have already been carried out by DATA SIM at datasim.info) datasim.info)
The PRO-BADGES (credentials) for SIM 2020 will also be available for purchase starting on August 31 at simsaopaulo.com. At launch, 200 credentials will be made available in the Early Bird format for just R $ 50.00. SIM Community subscribers have a 30% discount on the purchase of Pro-Badge from the first lot or can purchase separate tickets for SIM activities (from R $ 5.00 to R $ 50.00).
The event will take place through the SIM Community, where it will be possible to participate in networking actions, such as speed-meeting, pitch sessions by music and technology startups, artists and festivals, online chats and vote for the fourth edition of the SIM Award.
SIM São Paulo expects more than 4,000 credentials / subscribers from all over Brazil and around 30 countries, in addition to more than 100,000 music fans from around the world following the artistic performances of 2020 – a 2.5-fold growth in relation to 2019.
The new SIM SÃO PAULO platform:
Daily news about the music market in Brazil and the world, links to news produced by partners, space for reader comments and online discussions. Display of exclusive video content, podcast, connection with SIM Transforma and DATA SIM activities. It opens on August 24 under the command of Zé Antonio Algodoal.
Date: from August 24
Plataforma de conexão e negócios para profissionais da indústria musical, artistas, criativos, inovadores, transformadores do mundo todo, além de conteúdo e notícias exclusivas, chats, agendamento de reuniões, ferramenta de votação ao prêmio SIM, inscrição para sessões de pitch de startups, artistas e festivais, expo hall para marcas e empresas, além de programação de atividades semanais durante o ano todo e de muita oportunidade de interação entre os membros da comunidade.
Access: R$ 15.00 per month or R$ 165.00 (annual subscription). Subscribers have access to separate tickets for SIM SÃO PAULO 2020 activities.
Date: from September
SIM São Paulo 2020:
Eighth edition of the event, 34 days of programming, with:
- Conference: 70 panels with lectures, keynotes, debates, workshops, meetups, pitch sessions and Q & As;
- Networking & Business activities: speed-meetings, scheduled meetings, pitch sessions of music and technology startups, artists and festivals, as well as a connection lounge, online chats;
- Artistic programming: more than 300 showcases by artists from all over the world (daytime showcases, collaborative programming and networking cocktails). Registration for showcases: from August 26 to September 27; Submission of proposals for collaborative programming: from August 26 to September 18.
- SIM Awards
- Closing show on 12/06
. Programação de Conferência e Networking & Business – R$ 50,00 (Early Bird, apenas 200 credenciais, a partir de outubro), R$ 250,00 (1o lote, até 15/10), R$ 350,00 (2o lote, até 31/10), R$ 450,00 (3o lote, a partir de 01/11). Assinantes da SIM Community têm desconto de 30% na compra da Pro-Badge ou podem adquirir ingressos avulsos para as atividades (de R$ 5,00 a R$ 50,00)
. Programação artística: gratuito
Data: de 03 de novembro a 06 de dezembro