SIM São Paulo catalyzes meetings: professionals from different areas of the market attend the fair and expand their horizons and connections. The Humans of SIM series brings stories of people who come and enjoy the best of SIM. This episode is about Laura Damasceno, journalist, responsible for new projects at Casa Natura Musical and curator of Festival Breve and the MECA platform.

Like many of her generation, Laura Damasceno grew up watching MTV and absorbing the most varied musical references and content production. And it was at Minas Gerais MTV's branch that she, recently graduated, found her first job and performed different functions during her time there, from presentation to management.

Today, the journalist is part of the curatorial team of Festival Breve (MG) and events of the MECA platform, in addition to taking care of new projects at Casa Natura Musical. The path that took her to these posts, however, goes from an exchange in Barcelona to the opening of a tea house in Belo Horizonte: “In 2011, I decided to leave MTV to do a specialization in cultural criticism at Universitat Pompeu Fabra, in Barcelona. Upon returning to Brazil, I worked as a copywriter for Globo in São Paulo. But at some point, I realized that I had been very influenced by the European lifestyle and decided to return to Belo Horizonte to open a tea house, like the ones I used to visit there. I had Chá Comigo for three years and it was a fantastic experience! I made great friends, opened space for cultural initiatives and the place became a meeting point for the city's creative scene ”.

After six years of running the establishment, Laura decided to move it forward and moved back to São Paulo, where she started a new phase of her life. “Since then, I have presented a series of programs for the Queremos! on the Multishow channel on Youtube, I worked as an experience leader for MESA (a consulting company formerly known as Mesa & Cadeira), presented a musical series for the Youcom brand, also on Youtube, and ran festivals around Brazil and the world, many sometimes taking the opportunity to cover brands or mediating conversation circles that were part of the program ”, she says.

Her relationship with SIM started in 2016, through the night program and, from the following edition, she became a regular at the event that considers “the end of the year party in the music market.” It was during one of the editions that she met Juli Baldi, who became her friend and partner at the time of working: “The invitation for me to present the series of musical programs that I recorded for Youcom in 2019 came from. Another curious episode in SIM also involves Juli and it happened at the opening party of the 2018 edition, when we both started talking to other friends about Primavera Sound and, in the excitement of the moment, we bought our tickets in the middle of the Cine Jóia track. And it was not drunk talk! In fact, last year we rented an apartment in Barcelona and we all went to the festival together ”, she recalls.

For Laura, the importance of events like SIM Paulo is, mainly, in the exchanges promoted by them. “Both the exchange of knowledge in official programs, which takes place with much more depth than in a written text or in a video report, as well as the exchange between professionals with the most diverse experiences, which happens informally in moments of relaxation and creates true bonds even in brief encounters ”, she explains.

Reflecting on the collective trauma that involves facing a pandemic and the reactions of the music market to the current scenario, she believes that it is a matter of time before everyone adapts to this reality and that innovations start to emerge in the face of new challenges. Still, Laura points out that “the music market needs more incentives on the part of the public authorities (and consequently, a lot of unity and organization of music professionals to collect and help shape this demand), of a recognition / re-education of the public that in fact becomes greater financial income and a joint effort by agents in the industry to create new formats for presenting and selling music ”.

Finally, she reinforces the need to keep an open mind at a time like we are currently experiencing. “It's crucial to open our heads to unthinkable possibilities. Thinking outside the box with a lot of commitment and optimism, I believe that we will find a balance between possible innovations and transform what at first seems like a dystopia, in a scenario of interesting, authoritative, ethical and high quality musical productions ”.

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